Graphic Standards Manual
Graphic Standards Manual (PDF, last updated June 2018).
This manual contains information about the Divisions visual identity, including how the logo should be used and the brand colours. If you wish, this document can be given to a graphic designer to guide them in creating materials for your division that follow our brand standards.
Local Division Logos
Here is a guide for when to use the versions of your logo that are available:
- RGB jpeg - this is for everyday use (in programs such as Word or Excel).
- Vector eps - this file is for graphic designers & large format printing. You probably won’t be able to open it on your computer, unless you have a graphic design program.
- If you would like to access your logo in either format, please contact Caroline McGechaen.
Local Division Templates
We have created a number of templates containing your logo and our branding colours that you may wish to use, including:
- Letterhead - this can also be used as a general template to start various documents, as it includes our branding colours as set style options.
- PowerPoint presentation
- Contact Caroline if you would like to access any of these templates or to have a business card created
Note: if you are ever in need of additional templates please contact Caroline as there is a good chance they would also benefit other divisions.
Why is branding important?
Branding is the creation of a distinct organizational identity. Brands are built by consistency – using the same logo, the same colours, the same font and the same writing style all the time.
Branding is important because it helps foster relationships between an organization and its audiences. People come to instantly recognize an organization by its logo, and feel they know and understand it because they can anticipate how it will act. Brands build trust.