Effective communication plays a key role in driving awareness of the Divisions’ mission to improve the primary care system.
The Family Practice Services Committee's communications team can support you with:
- Logos, branding and creative design
Branding is the creation of a distinct organizational identity. It helps foster relationships between an organization and its audiences.
For logos, branding, templates, report support or creative design questions, email divisionscommunications@doctorsofbc.ca
FPSC Graphic Standards Manual (PDF, last updated Nov 2022): Explains graphic standards for the Family Practice Services Committee brand family (FPSC, Divisions of Family Practice). The manual outlines visual identity, including how the logo should be used and the brand colours. If you wish, this document can be given to a graphic designer to guide them in creating materials for your division that follow our brand standards.
- Divisions websites and analytics
For questions about website user accounts, membership management or for advice and support on website content and strategy, email divisionscommunications@doctorsofbc.ca
To access the web best practices manual, Division administrators can email divisionscommunications@doctorsofbc.ca
For Google Analytics support, Division administrators can email divisionscommunications@doctorsofbc.ca
- UptoDate
The knowledge system software, UpToDate™ is available, free of charge, for members of local divisions who are included in the calculation for infrastructure funding. Learn more here.
For questions about UpToDate, contact divisions@doctorsofbc.ca.
- Social media
LinkedIn
Divisions can promote job postings through the Provincial Divisions LinkedIn page. To share a posting on this page, email divisionscommunications@doctorsofbc.ca
To set up a local Division LinkedIn page, email divisionscommunications@doctorsofbc.ca
YouTube
More information coming soon.
- Proactive media support
If you have a story you would like to share, email divisionscommunications@doctorsofbc.ca
We can help
- Determine if the story is newsworthy
- Work with you to pitch your story to the media (preparation of news releases, media advisories and media fact sheets)
- Proactively contact reporters with background information and negotiate interview parameters, including time and location
- Help craft your key messages with you for media interviews
- Provide practice interviews
- Offer advice when you receive an unexpected call from a journalist
- Arrange local media training for your spokespeople so you are prepared when you're ready to get your division's stories out through the media
- Monitor media coverage
- Reactive media support
This is when the media contacts a division for comment on a topic they are writing a story about.
If you are contacted by the media, email divisionscommunications@doctorsofbc.ca for support.
- Getting the media to deliver your message
Access the resource guide here.
This helpful resource sheet provides direction on how to work with the media to deliver your messages.
- Promotional items
If you would like suggestions on trusted vendors used by Doctors of BC, please contact events@doctorsofbc.ca.
Please note Divisions are responsible for the cost of purchasing any Division-specific branded items.
For any questions, contact divisionscommunications@doctorsofbc.ca
