How Do We Get Our Division In The News?

There are two main kinds of media relations:

  1. Proactive -- The division approaches the media to pitch a story idea.
    • These are usually good news stories.
    • You have control over when the idea is pitched, but not whether a story will run or what it will say.
  2. Reactive -- Media contact a division for comment on a topic they are writing a story about.
    • This may be for an expert viewpoint on a medical-related story or on another more contentious issue.
    • The division may not expect the media call and will have less time to prepare messaging than with proactive stories.
    • If doing the interview doesn't meet your objectives you do not need to say yes.

FPSCBritish ColumbiaDoctors of BC

The Divisions of Family Practice acknowledge that we work on the traditional, ancestral, and unceded territories of many different Indigenous Nations throughout British Columbia.

Acknowledging that we are on the traditional territories of Indigenous communities is an expression of cultural humility and involves recognizing our duty and desire to support the provision of culturally safe care to First Nations, Inuit, and Métis people in BC.